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Venustas Announces Official Partnership With NFL Legend Tiki Barber to Inspire Warmth This Winter
Venustas, a leading innovator in heated apparel, is proud to announce its official collaboration with Tiki Barber — former New York Giants #21, NFL running back, and a respected voice in sports and lifestyle media. Through this partnership, Tiki will help showcase Venustas’ flagship heated apparel lineup and inspire more people to stay warm, active, and connected throughout the winter season.
Tiki Barber: A Legend Who Never Slows Down
Tiki Barber spent ten years in the NFL, competing at the highest level — including many late-season and high-stakes games played in harsh winter conditions and unpredictable East Coast weather. As he recalls:
“Throughout my career, I played in some of the coldest, most brutal weather imaginable. Cold can be a tough opponent.”
Those experiences taught Tiki the importance of reliable warmth and performance gear. And today, even in everyday life — from early-morning workouts and dog walks to commuting across the city and spending time outdoors — he continues to value comfort, mobility, and dependable protection from the cold. This ongoing need made Venustas heated apparel a natural fit for him.
This partnership will unfold across multiple touchpoints — including social media, radio, outdoor billboards, and even a featured presence in Times Square — where Tiki will officially endorse and recommend Venustas to audiences across the country.
Why Tiki Barber Chose Venustas
Tiki aligns with Venustas because he knows the value of warmth, comfort, and reliability — not just for athletes, but for everyday people.
Venustas heated vests and jackets, powered by Venustas HeatWave™ Technology and our advanced CorePower battery systems, deliver instant warmth within seconds and up to 20 hours of consistent heat. With heating zones across the collar, shoulders, pockets, and mid-back, Tiki now enjoys warmth without bulky layers — whether he’s heading out for a morning walk, renovating his backyard, or simply enjoying time outdoors with his family.
“No more bulky layers — just the warmth exactly when you need it.”
This collaboration reflects a shared vision: helping more people stay warm, enjoy winter, and share that warmth with the ones they love.
About Venustas: Warmth for Everyone
At Venustas, our mission is to make warmth accessible, comfortable, and smart for everyone — from daily commuters to winter athletes, from families enjoying the season to professionals working in extreme cold. Our product lineup is designed around real human needs, supported by decades of textile development and continuous innovation.
Three Flagship Collections That Define Venustas
Classic Collection — The Everyday Essential
The Classic Heated Vest represents the foundation of the Venustas brand. Lightweight, versatile, and layer-friendly, it offers fast heat-up performance and dependable warmth across essential zones such as the back and pockets. With durable, water-resistant materials and flexible insulation, it’s ideal for commuting, travel, and all-day casual use.
Smart Pro Collection — World’s First Dual-Control Innovation
The Unisex Heated Jacket with Dual-Control Heating introduces an industry-first technology that allows users to independently control upper-body and lower-body heating zones. Whether for long walks, outdoor work, or changing weather conditions, the jacket adapts to each moment with customizable warmth. Featuring water-resistant fabric, eco-friendly insulation, and a detachable hood, it blends advanced function with clean, modern design to support active, everyday lifestyles.
Expert Pro Collection — Professional-Grade Warmth for Demanding Conditions
The Expert Pro Collection is engineered for users who require performance-level protection in specialized outdoor environments. Built with advanced materials and high-output heating systems, this line supports a wide range of professional and high-demand scenarios.
The Ski Series incorporates 12V heating and 3-layer waterproof fabrics designed for snow sports. The Outdoor Survival Series features camo-pattern concealment, rugged exterior fabrics, and long-lasting 10,000mAh battery support for hunters, wildlife photographers, and explorers.
The Golf Series uses lightweight, stretch-friendly construction that preserves movement while providing warmth in windy or early-morning conditions. Additional offerings include down-filled heated jackets for everyday wear and extended-length designs built for extreme cold, combining long silhouettes with premium insulation for maximum winter protection.
Together, the Expert Pro Collection represents the highest level of Venustas engineering, delivering performance, durability, and warmth where they matter most.
Looking Ahead: A Partnership Rooted in Warmth and Performance
The partnership between Venustas and Tiki Barber reinforces a shared belief: warmth is more than comfort — it is confidence, mobility, and freedom. Tiki’s journey from the intensity of NFL winters to the rhythm of everyday life mirrors the people Venustas serves: individuals who refuse to be limited by the cold and who continue showing up for the moments that matter.
As Venustas expands innovation across its Classic, Smart, and Pro collections, the collaboration with Tiki Barber marks an important milestone in introducing performance-ready warmth to a wider community. Together, we aim to inspire more people to embrace winter fully, stay active with confidence, and share warmth with those they care about.
With Tiki Barber joining the Venustas family, this season marks the start of a new chapter — where advanced warmth meets real-life purpose, and where every cold day becomes an opportunity to live more.
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