Venustas Expands Beyond Heated Apparel with Its First Cooling Vest, Marking a New Chapter in Temperature-Control Innovation

As record-breaking heat waves become more frequent across North America, demand for wearable personal cooling solutions continues to grow. Venustas, a leading innovator in heated apparel, proudly announces the launch of its new Cooling Vest, marking the brand’s expansion from heating technology into warm-weather cooling solutions.

From Heated Apparel Expert to Temperature-Control Innovation

For years, Venustas has helped millions of outdoor enthusiasts, workers, and adventurers stay warm through innovative heated apparel. Today, the company is taking its biggest step yet with the launch of the Venustas Cooling Vest, marking the evolution of the brand from a heated apparel expert into a temperature-control apparel brand designed for year-round comfort.

As global temperatures continue to rise, outdoor workers, hikers, campers, anglers, athletes, and everyday commuters are spending more time in extreme heat. Venustas believes comfort shouldn't depend on the season. After years of engineering warmth for winter, the brand is now bringing the same innovation to summer.

Real Cooling, Not Just a Fan

Unlike many wearable cooling products currently on the market that simply circulate warm air with built-in fans, the Venustas Cooling Vest is engineered to deliver active cooling.

This is not just a fan—it runs on circulating ice water.

The vest combines an insulated ice-water storage bag, an integrated water pump, and dual airflow fans to create a cooling sensation that feels closer to stepping into an air-conditioned room than wearing a conventional cooling vest. Rather than simply blowing air across the body, the system continuously removes heat from the wearer, helping users stay cooler for longer during demanding outdoor activities.

Engineered for Long-Lasting Summer Comfort

The Cooling Vest is designed around a dual cooling architecture that combines circulating ice water with airflow assistance.

The cooling process is simple:

• Fill the insulated reservoir with ice water.
• A built-in pump continuously circulates chilled water through flexible cooling channels.
• Dual integrated fans enhance airflow to maximize the cooling effect.

Together, the system provides continuous cooling performance while maintaining lightweight comfort and unrestricted mobility.

Additional features include:

• Dual Cooling Technology combining liquid cooling and airflow
• Independent controls for water circulation and fan operation
• Lightweight breathable mesh construction with adjustable fit
• Reflective details for enhanced outdoor visibility
• USB-powered design compatible with standard power banks

A Natural Next Step for Venustas

"We spent years helping people stay warm," said Michael, Founder of Venustas. "Building something to keep people cool was the natural next step. But we didn't want to make another fan vest. We wanted to create real cooling—something that genuinely helps people feel cooler, not just feel air moving."

The Cooling Vest represents more than a new product launch. It marks the beginning of Venustas' broader vision of becoming a leader in temperature-control apparel.

The brand customers trust for winter is now bringing that same engineering expertise to summer. Whether facing freezing mornings or scorching afternoons, Venustas remains committed to helping people stay comfortable wherever work and adventure take them.

Early Bird Launch Offer

To celebrate the launch, Venustas is offering exclusive Early Bird pricing:

Cooling Vest Kit — $149.99

Includes:

• Cooling Vest
• Battery
• Reusable Ice Packs
• Fill Kit

Everything needed to stay cool right out of the box.

Vest Only — $99.99

Perfect for customers who already own a compatible USB power bank.

For the first three days after launch, eligible customers will also receive two complimentary reusable ice packs (a $9.99 value, while supplies last). By pre-freezing one set and swapping midway through the day, users can enjoy even longer-lasting cooling performance.

For media inquiries, product reviews, partnership opportunities, or additional information, please contact Venustas Marketing Team at cooperation@venustas.com.