VENUSTAS Signals a New Era of Heated Riding Gear

NEW YORK, September 21, 2026 — VENUSTAS, a global heated apparel brand trusted by outdoor enthusiasts across more than 30 countries, today announced that it is preparing to enter a new category: heated gear designed specifically for motorcycle riders.

The new line will mark an important expansion for VENUSTAS, bringing the company’s years of heated-apparel experience to the open road.

For now, VENUSTAS is keeping many of the details under wraps.What the brand has revealed is that the upcoming system will include two purpose-built pieces—a heated jacket liner and heated pants liner—designed to work together beneath a rider’s existing motorcycle gear.

Unlike conventional heated apparel that depends entirely on a portable battery, the new system is being engineered to draw continuous power directly from a motorcycle’s 12V electrical system.

• No battery to recharge before every ride.
• No separate controller to mount.
• No reason for the heat to end before the road does.

“We have spent years helping people stay outside longer in cold conditions,” said Michael, the VENUSTAS spokesperson. “But motorcycle riders face a different kind of cold. It is constant, exposed and intensified by speed. We knew this category needed more than another heated jacket—it needed a complete system designed around the ride.”

The upcoming collection, named the APEX™ Heated Riding System, has been developed around the way motorcyclists move, layer and connect their gear.

Early information indicates that the system will feature integrated garment controls, targeted heating across the upper and lower body, and the ability to connect multiple heated pieces to a single motorcycle power source. It will also support portable battery power for use away from the bike.

The announcement represents more than the arrival of two new products. It signals the beginning of a dedicated motorcycle category for VENUSTAS—and a broader vision for heated gear that keeps pace with riders wherever the road leads.

Built for the Ride. Heated for What’s Next.

The APEX™ Heated Jacket Liner and APEX™ Heated Pants Liner are scheduled to launch in November 2026.

A limited pre-launch program will give the first 100 riders access to exclusive launch benefits, including special savings, lifetime heating-element coverage and an additional connection accessory.

More information will be revealed soon.

To follow the launch and receive the next announcement, visit venustas.com.

About VENUSTAS

VENUSTAS is a global heated and cooling apparel brand dedicated to helping people stay comfortable in changing and extreme conditions. With more than eight years of product innovation, over three million products sold and customers across more than 30 countries, VENUSTAS develops wearable climate solutions for everyday life, outdoor recreation, work and adventure.

The company’s growing product portfolio includes heated vests, jackets, hoodies, gloves, workwear and advanced temperature-control apparel. The upcoming APEX™ collection marks the brand’s first product line created specifically for motorcycle riders.

Media Contact

VENUSTAS PR Team
Email: cooperation@venustas.com
Website: https://venustas.com