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Our Story
This campaign celebrates her strength, her lifestyle, and the warmth designed specifically for her. Venustas creates heated apparel around how women move, live, and feel in the cold - supporting her comfort, confidence, and freedom outdoors.
Not resized. Not remarketed. Just warmth, thoughtfully made for her.
Our story began on a freezing hike in the Rocky Mountains, where our founder, Michael, saw how heavy layers and bitter cold were taking away his wife's comfort and freedom. In that moment, a simple idea took root-warmth should enable life, not restrict it.
Michael then set out to create outerwear that could replace bulk with intelligent, reliable heat. After developing the first prototype, he knew this was the answer and founded VENUSTAS with this vision. His wife, Cindy, joined him in product development and material sourcing.
At its heart, this brand was born from care-for her, and for everyone who deserves to feel warm, confident, and free in the cold
Over 70% of Venustas team are female, including key roles such as product managers. From fit and fabric to every small detail, the female perspective is deeply involved in every stage of product development.
Each piece is tested, worn, and refined through real experience to ensure it's not only warm, but truly comfortable to wear. We don't just design for women - women help create the warmth solutions they genuinely need.
Women feel cold differently - and Venustas is designed with that truth in mind. From heating placement to silhouette, every detail is shaped around real needs, including better core coverage, full-body warmth, and comfort during sensitive times.
We focus on where women need warmth most, using lightweight, skin-friendly materials and tailored fits that feel as good as they look.
Not hotter - just warmer in the way women truly need.
Every Venustas piece is created with thoughtful design and carefully selected, skin-friendly materials. We combine graphene linings for efficient heat retention. premium down for lasting insulation, and our Venustas-Warm™ heating technology to deliver warmth that feels natural, comfortable, and reliable.
At the same time, we remain mindful of our impact by using recycled materials, responsibly sourced down, and fluorine-free water-repellent finishes.
Because true care is reflected not only in how a product performs. but in what it's made of.
Women's circulation at the extremities is more easily affected, making hands, feet, and the core feel cold faster.
Keeping the abdomen, lower back, and hips warm is especially important for comfort-particularly during colder days and sensitive times.
Traditional layering feels heavy, restrictive, and often compromises both mobility and style.
She needs warmth that is lightweight, elegant, and effortless for commuting. walking. traveling, and everyday outdoor moments.
Here are our classic best-sellers-designed with a focus on reliable performance and everyday practicality. Chosen by women who value warmth, comfort, and function over trends, these pieces are made to be worn often, in real winter life, without compromising on simplicity and ease
![Venustas 3-in-1 Heated Jacket 7.4V For Women, W2167 [Final Sale] - Black](http://venustas.com/cdn/shop/files/womens-heated-jacket_2_400x533.jpg?v=1762457162)
![Venustas 3-in-1 Heated Jacket 7.4V For Women, W2167 [Final Sale] - Pockets](http://venustas.com/cdn/shop/files/heated_jacket_women_2167_400x533.jpg?v=1756439552)
![Venustas 3-in-1 Heated Jacket 7.4V For Women, W2167 [Final Sale] hover](http://venustas.com/cdn/shop/files/women-heated-jacket-w2167_1_300x400.jpg?v=1703758266)
![Women’s Heated Down Vest 7.4V with Heating Pockets, W51 [Final Sale] - Black](http://venustas.com/cdn/shop/files/heated-vest-women-w51_1_400x533.jpg?v=1762457281)
![Women’s Heated Down Vest 7.4V with Heating Pockets, W51 [Final Sale] hover](http://venustas.com/cdn/shop/files/women-heated-down-vest-with-heating-pockets_13_300x400.jpg?v=1714125380)
![Women's 3-in-1 Heated Jacket 7.4V with Heating Pockets, W2166 [Final Sale] - Black](http://venustas.com/cdn/shop/files/women-heated-jacket-with-heating-pockets_1_400x533.jpg?v=1762457787)
![Women's 3-in-1 Heated Jacket 7.4V with Heating Pockets, W2166 [Final Sale] hover](http://venustas.com/cdn/shop/files/women-heated-jacket-with-heating-pockets_6_300x400.jpg?v=1703572728)
![[Open Box] Heated Long Down Jacket 7.4V For Women, W62 hover](http://venustas.com/cdn/shop/files/heated-long-down-jacket-for-women_13_5c78c945-7173-4645-af10-b2f5345e4181_300x400.jpg?v=1756439535)
Because you deserve the very best
A feminine heated down collection that blends elegant design, sustainable materials, and powerful warmth. Thoughtfully crafted with premium down and Venustas-Warm™ technology, these pieces are designed to bring comfort, confidence, and refined style to everyday winter life—no matter how cold it gets.
Flattering Shape. Fashion Texture. Built-in Warmth. A stylish quilted heated down coat that shapes your silhouette while delivering powerful, elegant warmth.
Slim diamond quilting design
90% responsibly sourced duck down (DFL tested)
Weather-resistant for lasting warmth
5 heating zones (left & right pocket, collar, waist, and back)
Pioneered by Venustas, this full-length heated down coat extends to the calves—redefining winter protection with sustainable warmth and an elegant presence for the coldest days.
Fleece-lined collar to retain neck warmth
4-layer downproof construction
75% recycled down + 25% feathers for sustainable warmth
5 heating zones (left & right pocket, collar, waist, and back)
Pioneered by Venustas, this full-length heated down coat extends to the calves—redefining winter protection with sustainable warmth and an elegant presence for the coldest days.
Fleece-lined collar to retain neck warmth
4-layer downproof construction
75% recycled down + 25% feathers for sustainable warmth
5 heating zones (left & right pocket, collar, waist, and back)
Tag #VenustasSquad for a chance to be featured and win something special.
"Venustas gear has helped me continue doing what I love in difficult conditions while staying warm and comfortable."
sheriskocdopoleSheri is a retired wildlife and outdoor photographer who discovered her passion for Aurora photography through dark sky photography in 2012.
She specializes in capturing the Northern Lights, the Milky Way, and outdoor night scenes in extreme cold conditions, often spending long nights outdoors waiting for the perfect shot.
Venustas heated apparel helps her stay outside longer and focus on photography instead of the cold, while also helping keep her camera batteries and devices powered during remote outdoor shoots.
"Venustas heated apparel has made it much easier for me to enjoy being outside in colder weather."
adventureswithjasmiineJasmine is a photographer and content creator based in Colorado who loves hiking, exploring new places, and capturing outdoor moments through photography.
Her content focuses on outdoor lifestyle and authentic experiences, often sharing adventures, fitness, and everyday exploration with her audience.
Venustas heated apparel has helped keep her comfortable during cold outdoor days, and she appreciates the brand’s practical, well-made products as well as the supportive and collaborative experience working with the Venustas team.
"Venustas supports my ability to continue pursuing my passion for horses year-round despite extremely challenging winter conditions."
frankies.pony.adventuresFrankie is a 9-year-old equestrian who has been riding since early childhood and lives on a small family farm with seven horses. She regularly rides her ponies Merlin and Humphrey while developing her jumping and Eventing skills, spending her days training, riding trails, and helping care for the horses in all weather conditions.
Through harsh Canadian winters, Venustas heated apparel helps Frankie stay warm and continue pursuing the sport she loves year-round. The products naturally fit her family’s values of responsibility, resilience, and showing up every day for the things they care about most.
Want to share your stories, UGC content, or any thoughts with us? Contact us
